For Marketing, Dev & Design Agencies

Your agency is too busy delivering to prospect. We'll fill your discovery calendar.

You can't build a reliable new-business pipeline when your best people are heads-down on client work. PipelinePro runs the outbound so you don't have to choose.

Book a discovery call → or browse pricing
4–6
Discovery calls/mo on Starter
≥70%
Target show-rate commitment
$5M–
$50M
Target company revenue range
30 day
Cancel anytime notice

Month-to-month. No 6-month contracts. We earn your renewal every month.

The Agency Feast-or-Famine Trap

Why most agencies have a pipeline problem.

It's not that you're bad at winning clients. It's that consistent outbound requires consistent time — and agencies never have consistent time.

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You prospect only when things slow down

And by the time you do, the pipeline is empty. 60-day sales cycles mean you needed to start outbound 2 months ago. Reactive prospecting = feast-famine cycle.

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Your best people don't have time to prospect

You need senior people in discovery calls — but those same people are doing the work. Asking your best account manager to cold-email 200 CMOs is not a strategy.

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Referrals plateau around $1–2M revenue

Referrals got you here. They won't get you to $5M. You need a repeatable outbound motion that runs whether your team is slammed or not.

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You know who to target — you just never send

CMOs at PE-backed brands, Heads of Marketing at SaaS companies in your vertical. You know them. The sequences are half-written. They're never sent.

Who We Target for Agencies

CMOs, founders, and marketing leaders with budget.

These are the titles that own agency relationships and sign off on agency spend.

Marketing Buyer
CMO / VP of Marketing

Owns the agency roster. Budget authority for brand, demand gen, content, and paid. Target at $5M–$50M companies scaling marketing teams.

Founder Buyer
CEO / Founder (10–50 employees)

Still runs point on agency decisions. Strong fit for design, web, and dev agencies. LinkedIn DM with peer-to-peer framing performs well.

Growth Buyer
Head of Growth / Demand Gen

Owns paid + SEO + content agency relationships. High responsiveness to cold email when the hook is specific to their growth model (PLG, outbound-led, etc.).

Brand Buyer
Director of Brand / Creative Director

Targets for design and creative agencies. Makes or influences agency selection. Highest LinkedIn response rate among agency buyer personas.

Tech Buyer
CTO / VP of Engineering

Targets for dev agencies and technical delivery shops. Best outreach when anchored to a specific stack or tech challenge they're known for.

Ops Buyer
COO / Head of Operations

Relevant for agencies doing workflow, automation, or ops transformation work. Often owns budget for implementation partners.

Sample subject lines — what lands for agencies
Agency outreach fails when it sounds like every other agency pitch. These cut through.
CMO / Marketing Agency ICP
"Your current agency — doing retainer or project work?"
Opens a conversation about their existing setup, not a pitch. Gets reply rates 2–3x higher than outcome-first subject lines.
Founder / Design Agency ICP
"Saw [Company]'s rebrand — who handled the design side?"
Personalized to a specific visible action. Works when your agency has differentiated work to show.
LinkedIn / Head of Growth
"Working with any dev or design partners right now, [FirstName]?"
LinkedIn DM. Direct, no-fluff opener. Works best when followed up 4 days later if no reply.
Recommended for Agencies
Starter Plan
$1,500/mo
4–6 qualified discovery calls/mo · 1 channel
  • LinkedIn OR cold email (pick the channel your buyers live on)
  • Up to 1,500 verified contacts/mo in your niche
  • ICP definition + persona targeting (by vertical if needed)
  • Outreach sequence setup (3–5 steps, you approve before send)
  • Weekly performance report
  • CRM hand-off on every booked discovery call
Book a call → or browse all plans
Agency owners ask us this
We've tried cold email before and it didn't work. Why would this be different?
Usually it failed because of one of three things: (1) the list was wrong — reaching out to titles that don't own agency decisions, (2) the copy was generic — "we help companies like yours grow" doesn't get replies, or (3) the cadence was too short — one email and done. We fix all three. ICP is tighter, copy is specific to their observable situation, and sequences run 3–5 touches. In the discovery call, we'll ask what you tried before so we don't repeat it.
We serve clients across 4 verticals. Can you target all of them?
Yes, but we recommend picking 1–2 verticals to start. Multi-vertical outreach works on Growth or Scale plans where we can run parallel sequences with different ICP definitions and copy. On Starter (1 channel), we pick the vertical with the strongest case studies and the clearest ICP. Spreading thin across 4 verticals from day one is how you get mediocre results in all four. Pick the one you most want to win.
What if prospects ask about our portfolio before the discovery call?
All replies come straight to your inbox — you handle that conversation directly. We book the call, you run it. If a prospect wants portfolio info before booking, we include a link to your case study page in the sequence so you're not answering that cold. We'll advise you on which work to feature based on the ICP.